EMEA Commercial 30 Hub

Our company KPIs — What we measure, why it matters, and how you can move the needle

  • Grow Digital Direct

    40%

    Digital Direct Room Night Mix by 2030

    Digital direct is one of our top enterprise KPIs because it attracts high-rated business at a low cost-of-sale, while bringing guests into the Marriott Bonvoy ecosystem.

    Supporting KPI

    • Group Digital Share
    • Channel Mix
    • BAMB Share

  • Double Down on Members

    75%

    Marriott Bonvoy Occupancy by 2030

    Marriott Bonvoy connects the best brands, experiences and partnerships; creating loyal Customers for life.

    Supporting KPI

    • Enrolments
    • Marriott Bonvoy Occupancy

  • Grow Retail to Grow RevPAR

    50%

    Retail Revenue Mix by 2030

    Retail is the highest rated segment and a strategic anchor for pricing, profitability and segmentation.

    Supporting KPI

    • Retail Mix
    • Discount Mix
    • Premium Paid

  • Transform Special Corporate

    75%

    Centrally priced to 75% dynamic mix by 2030

    Local Special Corporate is ripe for transformation due to high costs, and limited ability to Manage availability due to LRA.

    Supporting KPI

    • NLRA %
    • Offline Accounts
    • BAMB Share

  • Build a Base with Group & Catering

    Maximize

    Group & Catering Profitability

    The group segment is a base builder, enabling hotels to yield demand more effectively to maximise room revenue potential, whilst driving catering opportunity.

    Supporting KPI

    • Lead Conversion rate
    • Reslink usage
    • Marriott Bonvoy Occupancy

  • Manage Wholesale for Profitability

    87%

    Dynamic Share by 2030

    Wholesale delivers incremental demand by increasing our reach and attracting new customers, but risks rate dilution and inventory leakage.

    Supporting KPI

    • Dynamic Wholesale %
    • ADR
    • Rate Parity